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Google Analytics, Conversions - Organic traffic keywords


Hi
I have conversions setup in analytics for my magento store, is there anyway to find out what organic keywords are converting? I have adwords conversions setup for ppc but not sure how to see the organic conversion keywords?
Thanks
Lianne

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Traffic > Sources > Search > Organic.

Then above the visits graph you will see something like Goal Set 1 Ecommerce.

Click which one applies to you (not clear from your post which one) if you have ecommerce tracking setup click that or if you have setup a Goal for everytime someone lands on the confirmation page click Goal Set 1.

You can then sort the list via conversion rate etc to see which keywords resulted in sales.

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Thanks, I hoped the info would be there somewhere :0) what does the (not provided) mean again, what did the user do for the keyword not to register?

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It means that the user was logged into their Google account.

Google do not provide keyword data for their logged in users. It is a bit of a pain as that means about 40% of searches organically do not come with keyword data.

Cynically, i think it is another way that Google is trying to kill off SEO as a marketing tool (so that of course the only reliable way to market on the SERPs is via PPC)


Last edited by llocally; Yesterday at 21:28.

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Quote:

Thanks, I hoped the info would be there somewhere :0) what does the (not provided) mean again, what did the user do for the keyword not to register?

As above - that can be anything like Gmail, YouTube etc means all searches are done via https and keyword data is not passed.

Bur it now also happens when users search via Firefox search box and Chromes omnibox as they are also secured by default.

You lose about 40-60% of keyword data.

The best way of regaining some of it is to go to Content > Landing Pages.

If you know which pages are getting most visits direct from search then you can get an idea of what keywords they are finding you by based on where you rank.

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Not just logged in, as of the last update, ALL searches made by chrome users regardless of being signed in or not are now done via securre search so no referral data.

NASTY GOOGLE. Do no evil my butt!

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Sounds like we won't be able to get any data soon then, what would be the point of even using analytics, maybe that's their plan to close it down?

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Depends on your perspective.

If you view the SEO industry as evil, then trying to destroy it is the work of the good.

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Quote:

Sounds like we won't be able to get any data soon then, what would be the point of even using analytics, maybe that's their plan to close it down?

The point of analytics isn't really to see where your traffic come from organically (you can get that from your server logs / webmaster tools), it is to understand when you get traffic, segmented by type of traffic, how they engage with your site, so using measurements you can gain insights so you can improve the sites performance in terms of its objectives (in your case mainly sales I presume)


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Google are trying to control keywords, their latest trick is to pretty much ensure that no referrer data is passed when anyone is logged into or using ANY Google product. This is a massive issue at the moment because of course Google are acting illegally currerntly, both with their privacy policy and their actual physical privacy settings.

The EU have told google there must be a single soplitary 'log me out' button that logs users out of EVERYTHING! Google say this isn't possible due to multiple platforms etc, the EU are saying 'do it or leave Europe'

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